Real trust
Reputation is built with validations from neighbors and clients, not with papers many people do not have. The community is the main asset.
PROX by Puelo.app was born to serve those the formal system often leaves out. These are the principles that guide every decision.
Reputation is built with validations from neighbors and clients, not with papers many people do not have. The community is the main asset.
Every electrician, plumber, carpenter or gas fitter deserves a dignified digital presence and tools to manage their work with clarity.
Built for the non-banked market of Latin America. We do not require a credit history or formal accounts to start using it.
We started deployment from Argentina. We prioritize real connections between neighbors in the same area.
Clear interfaces, short steps and everyday language. Technology must serve, not complicate.
Tradespeople upload jobs, neighbors validate and rate. The circle of trust is reinforced by everyone.
In Latin America there are more than 200 million people who operate outside the traditional banking system. Many of them live from trades: they fix homes, install, paint, care for spaces. They have reputation in their neighborhood, but almost no digital footprint or tools to manage their activity.
PROX exists to give them that visibility and those tools. Without pretending to replace what already works on the street, but to amplify it with a simple, local platform that respects their reality.
We are building from Argentina a platform that puts trades at the center.
Let’s talk